ROI Brief
Q2 2026 · Spring LaunchSpring Launch Campaign — ROI Verdict
Financial Performance Summary
Campaign spend delivered strong, verifiable returns. A small slice of budget underperformed and is flagged for reallocation. The metrics below separate the upside from the inefficiency, reconciled net of refunds and clawbacks.
Total Spend
$42,500
Attributed Revenue
$198,400
Net Contribution
$155,900
ROI
+367%
Revenue / Click
$1.74
Conversion Rate
4.8%
Blended CAC
$23
Inefficient Spend
$9,100
The campaign generated $155,900 in net contribution at a +367% ROI. Of the $42,500 deployed, $9,100 concentrated in a single underperforming creator and is recoverable. Every dollar is tracked to an order, so CAC, conversion rate, and revenue-per-click are fully attributed — no blind spots.
Recommended Actions
CutEnd the @jordan.athletics partnership. At +36% ROI it trails the program by a wide margin and accounts for the flagged $9,100.
ScaleIncrease budget for @maya.makes and @sofia.home, both clearing +400% ROI with the lowest CAC in the cohort.
ReallocateRedirect the recovered $9,100 into the two Scale creators and one net-new test partner for next cycle.
RebookRenew @devoncooks on the same terms; steady +373% ROI makes them a reliable core partner.